Unlearning Limiting Beliefs

The Power of Our Limiting Beliefs Systems

James learned early that limiting beliefs can keep us from reaching our full potential. At just 20 years old, James Brackin IV has already made a name for himself as the insightful host of the You Can Too podcast and a coach helping entrepreneurs identify and overcome self-sabotage. He started the podcast at the tender age of 17, driven by a powerful mission to “help other people unlearn the beliefs that hold them back by sharing stories of how other people have done it themselves.”

James Explores Beliefs On His Podcast

Each episode of You Can Too features James in conversation with an individual who has achieved something extraordinary – whether that’s building a multimillion dollar business, writing a bestselling book, or overcoming major mental and emotional hurdles. Through the stories and hard-won lessons shared by his guests, James aims to shine a light on the limiting beliefs that so often hold us back and empower listeners with strategies to rewrite those narratives.

As James wisely points out,

“The stories that we tell ourselves about who we are, where we fit in the world, what we’re capable of, what we’re supposed to be creating in the world, what our purpose is – everything in between… so many people are going through life, completely unaware of the stories that they’re telling themselves.”

“The stories that we tell ourselves about who we are, where we fit in the world, what we’re capable of, what we’re supposed to be creating in the world, what our purpose is – everything in between… so many people are going through life, completely unaware of the stories that they’re telling themselves.”

Deep Dive Into Limiting Beliefs

James dives deep into some of the most common limiting beliefs, including fears of failure, success, and judgment from others. James believes we can begin to untangle ourselves from their grip by understanding the roots of these fears and how they manifest. He shares powerful examples of how his guests have done exactly that.

Seth Godin’s Confession

One guest James points to is Seth Godin, renowned entrepreneur and author. James recounts the story of how Seth felt like an impostor when first appearing on the You Can Too podcast because it was a brand new experience. As James explains, “Anytime you experience something new, you’re gonna feel like an impostor because you’ve never been there before. You don’t have the evidence to reinforce why you should be there.”

This idea that impostor syndrome is actually a sign we’re growing and stretching beyond our current comfort zone is a recurring theme. As James puts it, “If you’re not feeling like an imposter, you’re not in the right position, because you’re probably not growing.” The key is not letting those inevitable feelings of self-doubt stop us from showing up and believing in ourselves.

Knowing Our Self-Worth

Another limiting belief James helps his listeners unpack is the tendency to attach our sense of self-worth and success to external metrics. He shares the story of entrepreneur Chris Williamson, host of the Modern Wisdom podcast:

“He talks about the idea of it doesn’t have to be true, as long as it’s useful,” James explains. “If you believe you’re not a confident person, that might be true – you might not have any evidence to reinforce why you should believe you’re a confident person. But it’s useful for you to believe that you’re a confident person… It doesn’t have to be true yet. But if it’s useful for you, eventually it will be.”

“He talks about the idea of it doesn’t have to be true, as long as it’s useful,” James explains. “If you believe you’re not a confident person, that might be true – you might not have any evidence to reinforce why you should believe you’re a confident person. But it’s useful for you to believe that you’re a confident person… It doesn’t have to be true yet. But if it’s useful for you, eventually it will be.”

This idea that we can choose thoughts that serve us, even before we have the evidence to back them up, is a game-changer. So much of the battle is in our minds. As James puts it, “Everything comes down to your specific preconceived perception of what it is… we’re all going through life with different colored glasses on.”

Shifting Away from a Victim Mindset

A major focus for James is helping his listeners shift out of a disempowering victim mentality and into a more empowered creator mindset. As he puts it, “It’s the responsibility – the ability to respond.”

He illustrates this with an example from his own life. James’ father and uncle both passed away at the young age of 37, and his grandfather passed just a few short months before reaching retirement. Instead of letting these painful losses make him feel powerless, James used them as fuel:

Using Mortality As A Tool

“Mortality has just been top of mind ever since I really came into this world,” he shares. “Seeing someone pass away, that’s when it really hit me… We all know we’re going to die. But none of us really, truly live like it. We live day to day, coast through our life and don’t really pursue anything meaningful most of the time… For me, it was realizing that I didn’t want to live a life that I wasn’t excited to wake up to every day.”

James encourages listeners to reframe challenges and practice taking radical responsibility for their lives. “It may not be your fault,” he acknowledges, “but it definitely is your responsibility.” One way to start shifting our perspective is by asking empowering questions like “How is this happening for me?” instead of “Why is this happening to me?”

Derek Sivers And Limiting Beliefs

He shares a quote from entrepreneur Derek Sivers: “If you’re consistently doing the wrong thing or you’re consistently showing up for something that isn’t in alignment with you, it’s not going to lead you to where you want to go.” The key is getting crystal clear on what we truly want, not just what we think we’re supposed to want, and then taking consistent action in that direction.

Overcoming Impostor Syndrome

Even the most outwardly successful people deal with impostor syndrome, that nagging feeling of being a “fraud” despite external accomplishments and accolades. James encourages listeners to reframe this common fear as a sign of growth and expansion.

James shares the story of one of his earliest coaching clients, a highly successful 43-year-old woman with a thriving business. Despite her outward achievements, this client was still plagued by deep-seated insecurities and traumas from her teenage years. As a then 18-year-old coach, James helped her see that her true value and potential were independent of external circumstances.

“I may not be the age that people expect me to be,” James says of stepping into coaching at such a young age, “but I can also bring a perspective that most people can’t bring.”

The key to overcoming impostor syndrome, according to James, is not waiting until we feel 100% confident to take action. It’s learning to co-exist with that self-doubt and show up anyway, consistently proving to ourselves what we’re capable of. Impostor syndrome doesn’t go away – it’s a sign we’re leveling up. The goal is not to eliminate it completely, but to change our relationship to it.

“A lot of coaches recognize this,” James points out. People aren’t afraid to invest in themselves; they’re afraid of the work that’s going to come after they invest in themselves. Because now the work’s there—now it’s like, I invest into myself, and now the work really starts.”

By reframing impostor syndrome as an invaluable growth signal, we can use it to our advantage. James encourages listeners to focus on the value they can bring to others, rather than getting caught up in their own perceived inadequacies. When we show up in service and get out of our own way, magic happens.

Aligning with Your True Desires

Ultimately, James believes that living a fulfilling life requires tuning out external expectations and tuning into our own inner wisdom about what lights us up. So many of us go through life on autopilot, chasing after what we think we “should” want instead of what actually resonates with us.

“Letting go of what you think you’re supposed to want and actually going after what you do want is one of the most difficult things in the world,” James shares, “because we don’t ask ourselves enough, ‘What do I actually want?’ Not what am I supposed to want, what other people want for me – what do I want?”

He shares examples of individuals who had the courage to pivot paths, even when it was terrifying, to pursue their true callings. One such example is entrepreneur Derek Sivers, who walked away from a successful business he had built when he realized it was no longer in alignment.

These stories hold up a mirror, inviting listeners to examine their own lives and choices. Are we letting fear and limiting beliefs hold us back from what we really want? Are we willing to let go of the safety of the known to reach for something more?

Invest In Yourself

James vulnerably shares his own experience of investing in a coaching program before he felt fully ready, both financially and emotionally. He didn’t know how it would work out, but he took the leap because he knew he had to bet on himself. That decision ultimately led to him launching his podcast, stepping into coaching, and impacting countless lives.

“At the end of the day, your life is for you. It’s not for anyone else,” James powerfully states. “And you really have to take that into perspective.”

Your Beliefs Are a Work in Progress

James ‘ signature final question is an insight that sets You Can Too apart from other interview-style podcasts. He always ends by asking his guests what belief they’re currently in the process of unlearning themselves.

This is a profound reframe, highlighting that even people who have achieved extraordinary success in the external world are still very much works in progress beneath the surface. They are still identifying and untangling limiting beliefs, still expanding their own self-concept, and still reaching for that next level.

Some of the responses James has received are deeply vulnerable. Guests have shared about unlearning perfectionism, people-pleasing, scarcity mindset, and fears of outshining others, to name a few. This models the lifelong work of personal growth and gives listeners permission to be works in progress themselves.

James leads by example, constantly questioning his assumptions about success and fulfillment. One limiting belief he shares about himself is “that I have to accomplish things to know that they’re not going to bring me what I want.” He explains, “I’m trying to consistently unlearn the fact that I don’t have to get to that point to recognize it’s not what I need, I can do that now. And that’s why the day to day is what I really care about.”

This emphasis on finding joy and purpose in the journey, not just the destination, is a powerful shift. We don’t have to wait until we’ve achieved some arbitrary external goal to decide to be happy and fulfilled. We can choose that now, in each moment, by the thoughts we choose to focus on and the actions we choose to take.

A Community of Inspiration and Support

With hundreds of episodes and counting, the You Can Too podcast has become a go-to resource for anyone looking to expand their mindset and overcome limiting beliefs. James has interviewed a truly impressive roster of guests, from legendary entrepreneur Seth Godin to behavior expert Robert Greene to James’ own personal mentors and coaches.

The You Can Too Podcast

No matter where you are in your own process of unlearning limiting beliefs, you’re sure to find inspiration and practical tools through James and the You Can Too podcast. Dive into the episodes that resonate with you, let the stories and insights shared sink in, and most importantly – take action on what you learn.

As James puts it, “I hope to help other people unlearn the beliefs that hold them back by sharing stories of how other people have done it themselves.” Let these stories be the spark that illuminates what’s possible for you and propels you forward into embracing your full potential. The best way to thank James and his guests for their wisdom is to apply it in your own life and pay it forward. Here’s to unlearning what holds us back and becoming the fullest expression of ourselves!

James Brackin For Youtube
James Brackin For Youtube

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